Netflix Will Show Generative AI Ads Midway Through Streams In 2026
At its second annual Upfront 2025 event yesterday, Netflix announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. These new ad formats are expected to roll out in 2026. Ars Technica reports: “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Re … ⌘ Read more