Global Hotel Groups Bet on Customer Loyalty To Beat Online and AI Agents
The world’s largest hotel chains are aggressively pushing customers toward direct bookings as they brace for a future where AI “agents” could reshape how travelers find and reserve rooms. Marriott, Hilton, Hyatt and Wyndham have all expanded their loyalty programs and perks in recent months, aiming to reduce their reliance on onli … ⌘ Read more