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Trendism is a complicated inversion of the aphorism ‘mediocre minds talk about people, and great minds talk about ideas’: we value most those who talk about whether or not people are talking about an idea.

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Trendism is the logic of the Spectacle applied recursively: the image doesn’t matter, but whether or not the appearance of its appearance appears is worth arbitrary millions.

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Trendism is the logic of financialized speculative capitalism extended to the realm of takes: information about information about information (even if it’s false) exceeds the value of the baseline information.

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Trendism is the idea that, in Dellio’s White Noise, when people photograph the Most Photographed Barn In America, they are not acting absurdly but creating net value for society.

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It’s a cliche to say that technical advances are making the world change faster, but the more the products of time binding become available & silos collapsed the more obviously slow everything is.

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