Walmart: ChatGPT Checkout Converted 3x Worse Than Website
Walmart found that purchases made directly inside ChatGPT converted at only one-third the rate of traditional website checkouts, leading it to abandon OpenAI’s Instant Checkout in favor of routing users through its own platform. Search Engine Land reports: Starting in November, Walmart offered about 200,000 products through OpenAI’s Instant Checkout. Users coul … ⌘ Read more