Emotionally manipulative political ads fail at swaying new voters, but excel at ensuring party loyalty
Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. This suggests that most ads today do little to sway the other side, but rather help motivate a party’s faithful to support a candidate through actions such as making a campaign donation or showing up at the ballot box. ⌘ Read more