There is not many designers I follow and even less, who I follow ironically. One of them is Peter Arnell, the guy I “admire”, for being able to create stupid shit, write even stupider explanations and sell it to companies, for tens, if not hundreds of millions of dollars.

In 2008, his group designed the very logo, that Pepsi used until now and justified its greatness, by 27 pages of the dumbest shit ever put on paper, that I sometimes quote to this day. Sadly all great things, must come to an end.After 15 years of small changes, Pepsi decided, to get rid of the logo completely, along with making their garbage drink, even more unhealthy and pushing the allegedly cancer causing sugar-free version.

I will never have a proper Arnell logo for myself, along with the book of nonsense, that you get with one - especially not after writing this and considering, I probably won’t make that much money, during my entire life. Still in the spirit of great graphical genius Peter Arnell, I humbly submit one sketch of my current logo, with added nonsense, that completely fails to rival his.


If you have any logos, or want to try doing this, with anything I ever drew, please do it now and send me the results - might the spirit of the Arnell design process, never die!

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