Amazon Faces ‘Leader’s Dilemma’ - Fight AI Shopping Bots or Join Them
Amazon finds itself caught between two competing impulses as AI shopping agents from OpenAI, Google, Perplexity and Microsoft mushroom across the e-commerce space – block them to protect its dominant position, or partner with them to avoid being left behind. The company has largely played defense so far. Amazon recently updated its website cod … ⌘ Read more